- Market leader Icons worked with digital agency Zone to launch blockchain application
- Revolutionary tech will enhance consumer trust by tracking the provenance of signed items
- App will also be used in the fight against fakes and frauds
- Leo Messi signed shirts among the first items to be ‘b-locked’
London, 18 September 2018 – The world’s largest football memorabilia company has become the first application of a pioneering blockchain solution that underpins the value of signed items with the aim of securing consumer trust.
Icons, the world’s leading originator and supplier of signed football memorabilia, has joined with digital experts Zone to create Icons b-locked, an online ledger that tracks the provenance of signed items.
Icons b-locked uses blockchain – the distributed ledger technology that sits behind cryptocurrencies like Bitcoin – to create a permanent record of signed items, including details of when and where each item was signed.
Consumers use a unique code assigned to their product to view specific details of the item and its associated signing.
The technology comes at a time when the sports memorabilia market, estimated to be worth $2-4billion, is under threat from the rise of fraudsters manipulating online auction websites, as well as the emergence of automated robots capable of replicating signatures for fake products.
Icons CEO, Dan Jamieson, says: “At Icons, we’ve always gone to extraordinary lengths to provide evidence of the authenticity of our goods – not only for our customers but also for the integrity of the market.
“Every day we’re asked if our products are really signed by the players themselves. Consumers need more reassurance than ever. That’s why we’ve worked with Zone to create this world-first product. We want this to be the gold standard which ultimately helps the market grow.”
Edward Freedman, Icons founder, added: “I truly believe that Icons b-locked will put to rest the question of authenticity. It will revolutionise our industry and hopefully it will take us to a level that everyone will be aspiring to.”
The company has long-term relationships with Cristiano Ronaldo, Neymar Jr and Eric Cantona, among many others. It has had the exclusive official UEFA Champions League memorabilia license for the past six seasons and the worldwide deal was recently renewed for the 2018-21 cycle. Icons also has official memorabilia licences for the FIFA World Cup and FA England.
“Working with Icons, we had an opportunity to create a blockchain application that ordinary customers can experience, understand and benefit from. The opportunities are endless. Not just in the sports memorabilia market, but in art, antiques, collectables – any market where establishing authenticity and tracking provenance is important.”
For more information please contact Icons CEO Dan Jamieson (email@example.com or +44 20 7267 3934).
Recently hailed by the London Stock Exchange as one of the UK’s most inspiring companies, the agency’s 250+ strategy, content and technology experts helps ambitious brands such as Adidas, BMW, Aviva, Barratt Homes, Electrolux, Lloyds Banking Group, Maersk and Unileverwin in a world where digital is mission critical.