Tag: Press

Press Release: We’re pioneering blockchain tech in the fight against fakes

  • Market leader Icons worked with digital agency Zone to launch blockchain application
  • Revolutionary tech will enhance consumer trust by tracking the provenance of signed items
  • App will also be used in the fight against fakes and frauds
  • Leo Messi signed shirts among the first items to be ‘b-locked’

London, 18 September 2018 The world’s largest football memorabilia company has become the first application of a pioneering blockchain solution that underpins the value of signed items with the aim of securing consumer trust.

Icons, the world’s leading originator and supplier of signed football memorabilia, has joined with digital experts Zone to create Icons b-locked, an online ledger that tracks the provenance of signed items.

The first items to be used in the Icons b-locked application will be shirts autographed by Lionel Messi during a private signing session with the FC Barcelona superstar in mid-September.

Icons b-locked uses blockchain – the distributed ledger technology that sits behind cryptocurrencies like Bitcoin – to create a permanent record of signed items, including details of when and where each item was signed.

Consumers use a unique code assigned to their product to view specific details of the item and its associated signing.

The technology comes at a time when the sports memorabilia market, estimated to be worth $2-4billion, is under threat from the rise of fraudsters manipulating online auction websites, as well as the emergence of automated robots capable of replicating signatures for fake products.

Icons CEO, Dan Jamieson, says: “At Icons, we’ve always gone to extraordinary lengths to provide evidence of the authenticity of our goods – not only for our customers but also for the integrity of the market.

“Every day we’re asked if our products are really signed by the players themselves. Consumers need more reassurance than ever. That’s why we’ve worked with Zone to create this world-first product. We want this to be the gold standard which ultimately helps the market grow.”

Edward Freedman, Icons founder, added: “I truly believe that Icons b-locked will put to rest the question of authenticity. It will revolutionise our industry and hopefully it will take us to a level that everyone will be aspiring to.”

Icons has been working with the world’s biggest sports stars since 1999 and has entered into exclusive contracts with the likes of Lionel Messi, Diego Maradona and Eden Hazard.

The company has long-term relationships with Cristiano Ronaldo, Neymar Jr and Eric Cantona, among many others. It has had the exclusive official UEFA Champions League memorabilia license for the past six seasons and the worldwide deal was recently renewed for the 2018-21 cycle. Icons also has official memorabilia licences for the FIFA World Cup and FA England.

Jon Davie, Chief Client Officer at Zone, commented: “For all the hype about blockchain, practical applications so far have been few and far between.

“Working with Icons, we had an opportunity to create a blockchain application that ordinary customers can experience, understand and benefit from. The opportunities are endless. Not just in the sports memorabilia market, but in art, antiques, collectables – any market where establishing authenticity and tracking provenance is important.”

For more information please contact Icons CEO Dan Jamieson ([email protected] or +44 20 7267 3934).

Stay up-to-date with Icons b-locked by joining us on Telegram. Click here to join our channel.


About Zone

One of the UK’s leading technology and customer experience agencies, Zone is part of global professional services giant Cognizant, who acquired the agency in October last year.

Recently hailed by the London Stock Exchange as one of the UK’s most inspiring companies, the agency’s 250+ strategy, content and technology experts helps ambitious brands such as Adidas, BMW, Aviva, Barratt Homes, Electrolux, Lloyds Banking Group, Maersk and Unileverwin in a world where digital is mission critical.



It’s official! Eden Hazard joins the Icons family!

Icons Shop Limited is delighted to announce that Eden Hazard has signed an exclusive deal with the world’s leading signed football memorabilia company.

A fans’ favourite, the Chelsea and Belgium star is twice a Premier League winner and will feature in Icons’ flagship memorabilia ranges: our official UEFA Champions League range and official FIFA World Cup collection.

Hazard commented: “It is great to be part of the Icons family and I am looking forward to working with them for the coming season, especially with the 2018 World Cup in Russia coming up.”

The new exclusive Eden Hazard signed range will be sold on Icons.com and its sister site a1sportingmemorabilia.co.uk, as well as on FIFA.com, UEFA.com and in Harrods.

Icons was awarded the world’s first ever signed football memorabilia licence by FIFA in 2010 to produce a range of signed iconic World Cup products. In July 2012, we were awarded the first ever official licence for the UEFA Champions League and last year announced a licensing deal with the England FA. We have exclusive contracts with the world’s most famous international and UK players such as Lionel Messi and Dele Alli and enjoy long term relationships with the likes of Cristiano Ronaldo, Diego Maradona and Neymar Jr.

Dan Jamieson, CEO of Icons, said: “Icons’ promise is that our products are “signed by the world’s best” and Eden is certainly one of the world’s best footballers. It’s a match made in heaven.

“We are delighted that Eden is now an Icon and we can bring a 100% authentic signed memorabilia range to his fans around the world. Authenticity is everything to us, as it is everything to our customers.”

Having swept four trophies in five seasons since joining Chelsea from French side Lille in the summer of 2012, Eden Hazard has developed into one of the Premier League‘s most exciting and most technically-gifted players. Collecting numerous individual awards along the way, Hazard‘s explosive style has attracted a multitude of praise from fellow professionals, managers, coaches, fans and pundits alike.

His talent was no more evident than in 2014-15 when, as leading light for Belgium, he reached the quarter-finals of the 2014 FIFA World Cup before returning to England to win the Premier League and the Capital One Cup as well as the PFA and FWA’s Player of the Year awards.

A further title-winning turn in 2016-17 has cemented his place as one of the world’s most sought-after talents, a player of remarkable natural talent whose stock is only rising by the day.


Shop from our full range of 100% authentic Eden Hazard signed items by visiting Icons.com today…

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