Tag: Callum Hudson-Odoi

THE INSIDER: Memorabilia Is A Rookie’s Game

Here at Icons.com, we make a point to not only sign with the biggest superstars on the planet but to select the cream of the crop from the next generation as well, writes Sales Manager, Ben Soley.

After all, a lot can change in a year. Over the last 12 months, France displaced Germany as world champions, Luka Modric became the first man in 11 years to dethrone Lionel Messi and Cristiano Ronaldo as the World Player of the Year, and Liverpool qualified for a UEFA Champions League final… okay, so maybe not everything changes.

If you’re Callum Hudson-Odoi, the last year has seen you promoted to Chelsea’s first team; make your debut; start matches in the UEFA Europa League, FA Cup and Premier League, getting an assist on each debut; be constantly linked with a move to European behemoth Bayern Munich; and get your first senior England cap. Not forgetting, of-course, becoming an Icon.

It’s almost a year to the day that Callum became an Icon, conducting his first signing with us in London on May 14th, 2018. Since then his rise has been as rapid as he is. Indeed, his four goals in nine UEFA Europa League appearances puts him among the top scorers for the competition and is a clear indication of his undoubted quality. Over the same period, Hudson-Odoi has outsold traditional bestsellers on our website. Items signed by the Chelsea and England starlet have sold quicker and in more quantities than memorabilia signed by Luis Suarez, Philippe Coutinho and many more established stars.

We’re regularly asked how we pick and choose who we sign for Icons.com. Hudson-Odoi’s talent is not questioned but of all the talented youngsters out there, we opted for Callum because he hit a sweet spot for us.

Firstly, he plays for a top-six team with a solid international fan base. Chelsea fans have been crying out for young talent to break through at their club so Callum’s rise presented us with the chance to provide that considerable supporter base with a name they are interested in. Our exclusive contract with Eden Hazard also means we have a strong database of Chelsea fans to target. He also fits in well with our licenses – as an Adidas player we can include Callum’s signed boots in our Official UEFA Europa League (an Adidas-sponsored tournament) range. As a member of the England setup, we can add his products to our Official England Licensed Memorabilia range. Finally, Callum has a social media presence and can promote his signing with Icons to help us sell his products.

In baseball, rookie trading cards are often valued higher based on the limit to supply – the player’s first year being the only year for which the athlete is considered a rookie. Babe Ruth’s 1916 rookie card sold for $717,000 at auction in 2016, in the same year ‘Shoeless’ Joe Jackson’s rookie card sold for $667,149. Mickey Mantle, another great of the game, has a rookie card from 1951 which is now worth a staggering $750,000.

But why? Many athletes’ rookie year isn’t spectacularly successful. An athlete’s appearance may also radically change and their rookie year look is rarely how they are best remembered. Perhaps this the point. For many collectors it boils down to the bragging rights, the idea that you can claim that you were there first, you saw that athlete’s potential earlier than anyone else and you saw something special in them from the off.

Then, of course, there is the financial benefit. It’s a textbook example of buying low and selling high. Last month, I wrote about women’s football and the importance of getting on board early as it explodes in popularity. This is much the same. In order to yield the biggest returns, you must get the item at its lowest cost value, and that is best done at the start before an athlete has achieved greatness in the eyes of everyone else.

Which brings us back to Icons and Callum Hudson-Odoi. To the untrained eye, it may look like we got lucky with Hudson-Odoi. But Icons have a proven track-record of finding stars among the youth. Sergio Aguero first signed for us while he was plying his trade at Atletico Madrid; Gareth Bale was still at Spurs when he signed for us first; Neymar Jr was at Santos. And then there’s the small matter of Lionel Messi and Cristiano Ronaldo, signed by Icons at 18 and 19-years-old respectively. Icons are in fact Messi’s longest serving commercial partner – longer even than Adidas.

You see, it’s one thing to get ahead in business, but to stay ahead you must look to the future. Admittedly, it’s not without its risks. But those risks are minimised by our staff’s extensive knowledge of sport and our acute sense of what will sell and what won’t.

I’ll leave you with this. Ajax’s former head of talent development Ruben Jongkind recently told the following story: “When FC Barcelona were so good and so dominant seven or eight years ago, I was walking with [Johan] Cruyff on the training ground at La Masia. He told me: ‘Everybody is looking at the first team and I am looking at the academy. Things are not right and they have to change.'”

We have the same mentality here at Icons.com. We never rest on our laurels and we are always looking to the future for the next set of superstars and Ballon d’Or winners.

We don’t just sign the Icons, we scout them too.



From Our CEO: Adding To An Iconic List of Ballon d’Or Winners

What do George Weah, Jean-Pierre Papin, Andriy Shevchenko, Matthias Sammer and Hristo Stoichkov have in common? Of course, it’s pretty well-known that they are all past Ballon d’Or winners. But the few names on this short list share something else, too. These are the only five names from the past three decades who’ve won the Ballon d’Or but aren’t Icons… yet.

Every other former winner of football’s most coveted individual prize has undertaken a signing session for Icons, from Marco Van Basten to Ronaldo Nazario, Zinedine Zidane to Lionel Messi. And so, when mercurial midfielder Luka Modric won this year’s accolade, it was only a matter of time before he joined our roster. Well, it was 58 days, to be exact.

In fact, our recent signing with Luka also kept alive another impressive streak of ours: we can now say that we have worked with the winners of the award from each of the past fourteen seasons.

Luka was delighted to join the list and even allowed our signing team to hold the actual Ballon d’Or award that he has at home on his mantelpiece in Madrid. ‘Signed By The World’s Best’ indeed!

So, how do we get to these players? Well, to be frank, it’s a combination of judgement and luck. We first worked with Messi, for example, when he was just 17-years-old. The year was 2006 and we had been tipped off about this new sensation in Barcelona by our man on the ground in Spain. I could write for days with similar stories. We met Cristiano Ronaldo as he arrived in Manchester. Kaka had been an Icon for a number of years before he won a Ballon d’Or. We even saw a 19-year-old Neymar Jr playing in Sao Paolo – that was 2013 and we were sat next to Kaka’s father. It was Ronaldo Nazario who had let us know that this guy might be a future Ballon d’Or winner. Neymar Jr hasn’t won it yet, of course, but we’re playing the long-game.

We like to think we can spot talent and it was great to see our first Icon of the Future, Callum Hudson-Odoi, who signed for Icons back in May 2018, selling more items during our January Sale than many of the biggest names in the sport. It shows we might be on to something with the Chelsea starlet. Maybe he too will have something shiny on his mantelpiece in a decade’s time…

I always say that as a kid I collected football stickers but nowadays I collect footballers. So come on, George, Jean-Pierre, Andriy, Matthias and Hristo – it’s time to get in touch and join the world’s most truly iconic club.


See the full range of all-new Luka Modric signed memorabilia by clicking here.

See our unrivalled collection of memorabilia signed by nominees and winners of the Ballon d’Or by clicking here.

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We Predict… The 2018-19 Season

You do realise that it’s been nearly one whole month since the FIFA World Cup finished, right? Three-and-a-bit weeks have passed since France dismantled Croatia in Moscow, which in our minds means we’ve been deprived of top class football for far too long. It’s about time the 2018-19 season kicked off and we get back to what really matters. Cast aside the mundane pre-season tours and friendlies for the real, proper, competitive, edge-of-your-seat drama acted out by the best players football has to offer.

After all, that’s what we’re all here for. The big leagues and the big names. And in 2018-19 those big names have a lot to answer for. There’s a mouthwatering title tussle in England while Cristiano Ronaldo sets out on his new adventure in Serie A, Steven Gerrard is the main story in Scotland and, as ever, the likes of FC Barcelona, Paris Saint-Germain, Bayern Munich and Juventus are bearing down on Real Madrid to steal their European crown.

With just a handful of days until the big kick-off we, the staff of Icons.com, are back again to answer (or at least attempt to answer) the burning questions on everyone’s minds ahead of the season opener at Old Trafford on Friday night. But don’t just take our word for it, send us your predictions for the season ahead on our FacebookTwitter and Instagram pages. You can hardly do much worse.

And, of course, be sure to check out our fantastic range of signed items from Premier League stars past and present – available right now on Icons.com.

Manchester City and Liverpool are strong favourites to contest the Premier League title.

Edward Freedman, Non-Executive Chairman

Premier League winners: MANCHESTER CITY are the strongest team with a great coach. There’s no reason that Liverpool can’t win it but City have strengthened with the addition of Riyad Mahrez from Leicester City. It’ll be close.
2nd – Liverpool 3rd – Manchester United 4th – Tottenham Hotspur
Relegated: Cardiff City, Fulham and Crystal Palace
Golden Boot: SERGIO AGUERO looks fit and on form with lots of support from City’s myriad creative talent.

Serie A winners: Cristiano Ronaldo will change his role by coming deeper and be as good as ever. He has a lot of supporting acts at JUVENTUS, who should take the title easily.
La Liga winners: FC BARCELONA have strengthened while Real Madrid have disappointed during the summer. Madrid have already lost Ronaldo and if Luka Modric goes too that will be a seismic a blow.
Bundesliga winners: BAYERN MUNICH. It’ll be the same old, same old in Germany, which, admittedly is quite boring.

UEFA Champions League winners: The arrival of Arturo Vidal to FC BARCELONA will bring Real Madrid‘s three-year dominance to an end. Barca have an excellent coach who can pull it off.
UEFA Europa League winners: SEVILLA have a decent team and are well experienced in winning this competition. I like them out of the frontrunners.

Signing of the season: The very attacking RIYAD MAHREZ will only grow under Pep Guardiola alongside much higher quality teammates.

My team, FC Barcelona, will… be stronger at the back with a superb goalkeeper in Marc-Andre ter Stegen and Samuel Umtiti growing in stature. They’re now a real team and not just an attacking force.

Mark my words… Zinedine Zidane will be managing Manchester United before Christmas. More of the old school of English managers will be replaced by younger continental coaches.

There’s a new face in Turin. You may already know his name.

Dan Jamieson, CEO

Premier League winners: MANCHESTER CITY haven’t gone backwards so should retain the title under Pep Guardiola. That said, key component Fernandinho must stay fit.
2nd – Liverpool 3rd – Tottenham Hotspur 4th – Arsenal
Relegated: Newcastle United, Cardiff City and Huddersfield Town
Golden Boot: SERGIO AGUERO is the biggest goal threat in the league’s best and most creative team.

Serie A winners: It’s not just the arrival of Cristiano Ronaldo that makes JUVENTUS favourites. It’s also the capture of Emre Can and the return of Leonardo Bonucci.
La Liga winners: Lionel Messi and FC BARCELONA win the league title for fun but is another league and cup double really enough?
Bundesliga winners: I’ll go with RB LEIPZIG just for the fun of it.

UEFA Champions League winners: From a tactical standpoint, LIVERPOOL are more suited to winning on the ultimate stage than in domestic competitions.
UEFA Europa League winners: Unai Emery knows how to win this competition and he’ll bring that nous to ARSENAL.

Signing of the season: NABY KEITA is like Roy Keane on steroids mixed with Paul Ince on fast forward.

My team, Liverpool, will… be pipped to the post by a Manchester City team who have more experience. But teams coming to attack allows us to counter with extreme pace so it should be another exciting campaign at Anfield.

Mark my words… Manchester United will implode, leaving Jose Mourinho to pack his bags and leave his hotel just in time for Christmas. England‘s youth players will start to break in to first teams across the country – the future is bright for 2026. Fulham (who have bought very well over the summer, by the way) will stay up with a surprisingly entertaining brand of football.

Jose Mourinho is into his third season at Manchester United…

Ben Soley, Sales and Marketing Manager

Premier League winners: Out of sheer hope as much as expectation, I’ll say LIVERPOOL.
2nd – Manchester City 3rd – Manchester United 4th – Chelsea
Relegated: Huddersfield Town, Fulham and Crystal Palace
Golden Boot: HARRY KANE will finally break his August duct and, despite being exhausted from his FIFA World Cup exploits, the Englishman will win this honour yet again.

Serie A winners: Could you imagine JUVENTUS not winning the title now?
La Liga winners: FC BARCELONA will surely be Spanish champions again.
Bundesliga winners: The obvious choice in Germany is BAYERN MUNICH.

UEFA Champions League winners: Isn’t it FC BARCELONA‘s turn again?
UEFA Europa League winners: With a mere 50 hours left of the transfer window at the time of writing CHELSEA have only to keep their squad together to walk this competition.

Signing of the season: NABY KEITA gives Liverpool a new famous number eight as well as a proper number one.

My team, Liverpool, will… start strong but find themselves in second place after a tricky spell around Christmas time. Still, dare I say it’s our year? In the end they’ll have the league won with two games to spare.

Mark my words… Jose Mourinho will be gone by this time next year while at the same time the world transfer record will be broken once again and Liverpool will have won silverware. I also predict that I will have changed my mind about most of the above within the first two weeks of the season.

Liverpool’s Naby Keita is much-fancied to be a hit in the Premier League.

James Tildesley, Head of New Business

Premier League winners: No surprises here, really. I can’t see anyone beating MANCHESTER CITY. The only thing that I can see upsetting their dominance is an injury to Fernandinho as they don’t have a quality replacement at the time of writing.
2nd – Liverpool 3rd – Arsenal 4th – Tottenham Hotspur
Relegated: Cardiff City, Huddersfield Town and Crystal Palace
Golden Boot: The metronome that is HARRY KANE wins this while Mohamed Salah does well again… but not as well as last season.

Serie A winners: AC Milan will run JUVENTUS close.
La Liga winners: With Real Madrid in transition, FC BARCELONA retain the title.
Bundesliga winners: If anyone gets near BAYERN MUNICH expect the Bavarian side to buy their key players at the end of the season.

UEFA Champions League winners: FC BARCELONA will beat Manchester City in the final.
UEFA Europa League winners: If CHELSEA embrace the playing style of new manager Mauricio Sarri, they’ll be excellent in Europe.

Signing of the season: NABY KEITA is exactly what Liverpool need and he suits their playing style perfectly.

My team, Aston Villa, will… reach the play-offs at best. They need to rebuild after last season and the new owners will help with that. But to galvanise the team enough to put consistent performances across 46 gruelling games and win that league is a step too far.

Mark my words… Burnley will drop like a stone with the addition of European football to their fixture list. They’ll finish 17th. Manchester United will have a horrendous season with Jose Mourinho gone in January. Losing Assistant Manager Rui Faria is massive – it’s going to be a hard watch for United fan this season.

Steven Gerrard is the big story in Scotland as he looks to topple Brendan Rodgers’ Celtic.

Alistair Hunter, Senior Editor

Premier League winners: LIVERPOOL have just about enough to topple Manchester City. Either way this will be an enthralling title race that goes down to the wire. Buckle up, this is going to be a classic.
2nd – Manchester City 3rd – Tottenham Hotspur 4th – Chelsea
Relegated: Cardiff City, Bournemouth and a Rafa-less Newcastle United
Golden Boot: Another season among Europe’s top scorers cements HARRY KANE‘s place among the Premier League greats.

Serie A winners: Carlo Ancelotti pulls off the mother of all upsets in bringing the Scudetto back to NAPOLI.
La Liga winners: Arturo Vidal gives FC BARCELONA much-needed backbone. La Blaugrana won’t be stopped in Spain – unless they find themselves twelve yards from goal, of course.
Bundesliga winners: John Williams’ Imperial March plays as BAYERN MUNICH sweep their rivals aside once again.

UEFA Champions League winners: Those of us who had at least one eye open during the FIFA World Cup will have seen just how fearless and seemingly unstoppable Kylian Mbappe is right now. Under the astute guidance of Thomas Tuchel, this is the year that PARIS SAINT-GERMAIN finally get it right.
UEFA Europa League winners: Rangers storm to success in Baku… only joking. Not even Stevie G can pull off a miracle of that magnitude. I’ll play it safe and go with perennial UEL winners SEVILLA.

Signing of the season: Tottenham’s capture of… wait… what? Oh. Oh my. Okay, in that case, I’ll go with ALISSON. The keeper will prove his distribution is as assured as his brilliant shot-stopping.

My team, Cambridge United, will… finish so aggressively mid-table that they may even break the league in two. My other team, Rangers, will close the gap on Celtic, win at least one Old Firm derby and snag the Bhoys’ Treble Treble by claiming one of the cups. All aboard the Steven Gerrard bandwagon – the Gers are on their way back.

Mark my words… the pressure on Premier League officials to implement VAR will prove all too much after a campaign riddled with refereeing mishaps. Ryan Sessegnon will be snapped up by a top six side in January amid fresh calls for his inclusion in Gareth Southgate’s England squad but the most exciting home-grown prospect will break through down the road at Chelsea. Callum Hudson-Odoi, remember the name.

Lionel Messi’s FC Barcelona are expected to retain the Spanish title.

Brett Sinclair, Warehouse Manager

Premier League winners: MANCHESTER CITY‘s very talented squad will cruise to the title if they stay fit.
2nd – Tottenham Hotspur 3rd – Liverpool 4th – Chelsea
Relegated: Cardiff City, Huddersfield Town and Fulham
Golden Boot: This is tough one with some of the world’s best footballers playing in the league this season but I hope PIERRE-EMERICK AUBAMEYANG’s pace gets the service it deserves.

Serie A winners: I expect great things from JUVENTUS after the arrival of Cristiano Ronaldo. Juve will be closely followed by Napoli.
La Liga winners: FC BARCELONA take the title with Real Madrid not too far behind.
Bundesliga winners: No-one will come close to BAYERN MUNICH as they glide to victory.

UEFA Champions League winners: JUVENTUS will push through. For their sake, I hope the officials are more switched on this season.
UEFA Europa League winners: CHELSEA will focus on winning this.

Signing of the season: FELIPE ANDERSON will do great things for West Ham United.

My team, Leicester City, will… finish fifth this season. There’s not much else they can do. It would be great to see a repeat of their title-winning exploits in 2015-16 but it’s best to be realistic.

Mark my words… Arsenal will not lift a trophy this season or finish in the top five. Sorry to all the Gunners out there.

Paul Pogba is now a world champion – can he shine at Old Trafford?

Daryl Angel, Head of Customer Support

Premier League winners: MANCHESTER UNITED
2nd – Liverpool 3rd – Manchester City 4th – Arsenal
Relegated: Southampton, Cardiff City and Brighton and Hove Albion
Golden Boot: ROMELU LUKAKU shares the honour with HARRY KANE.

Serie A winners: I would love to see one of the Milan sides back on top but I don’t think it’s possible after CR7‘s move to JUVENTUS.
La Liga winners: FC BARCELONA, no doubt about this.
Bundesliga winners: I would love to see BAYERN MUNICH toppled but I don’t think anyone has the squad to do so.

UEFA Champions League winners: MANCHESTER UNITED will face JUVENTUS in the final with Paul Pogba scoring the winner… but for whom I don’t know yet.
UEFA Europa League winners: Having been knocked out of the UEFA Champions League at the group stages, PARIS SAINT-GERMAIN treat the UEFA Europa League as the most important trophy of the season.

Signing of the season: 35-year-old Lee Grant at Manchester United… or Jack Wilshere for West Ham United. JEAN MICHAEL SERI to Fulham could also be one of the coups of the summer.

My team, Manchester United, will… either win the league or crash and burn ten games into the season and sack Jose Mourinho before Christmas. I hope Mourinho’s third season curse is about to change.

Mark my words… everybody will see that £70million for Allison is ridiculous and Liverpool fans will be singing for the return of Loris Karius by Christmas. Rangers will finally challenge Celtic in the SPL. Paul Pogba will either become Manchester United club captain or be gone by this time next year.


So, that’s what we think will go down during this season’s campaign. But what do you think? Send us your predictions by getting in touch via our FacebookTwitter and Instagram pages!

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